Apple’s Magic Is In The Turn, Not The Prestige

“Apple’s focus remains on The Turn, the process by which they make the ordinary extraordinary. But even with a masterful Prestige, it’s hard to convey that commitment. That is until you walk into an Apple Store and pick up the product.” – MG Siegler

My favorite tech company being compared to a favorite movie. The best commentary I’ve read concerning Apple’s iPhone 5 unveiling yesterday.

Also, because of the numerous leaks about the iPhone 5 that turned out to be true, yesterday’s announcement felt a bit like knowing the secret to the magic trick while it’s being performed.

via [TechCrunch]

About these ads

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s